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Watch The Crocodile Dundee Super Bowl Ad In Full Here

A new, star-studded Crocodile Dundee-inspired TV commercial has aired for a potential 110 million Super Bowl viewers in the US as part of a record $US27 million ($A38 million) Tourism Australia campaign targeting American travellers.

Tourism Australia, negotiated a two-year $A15 million deal with NBC for the Super Bowl spot and other opportunities using NBC's vast platform.

The Dundee: The Son of a Legend Returns Home ads, starring Chris Hemsworth, Hugh Jackman, Margot Robbie and other Australian A-Listers, are the central plank of Tourism Australia's $US27 million campaign designed to make Australia the most desired destination to visit among US travellers by 2020.

The Super Bowl ad features an appearance by the original Crocodile Dundee Paul Hogan, who also headed Australia's successful "shrimp on the barbie" tourism ads of the 1980s.

American comedic actor Danny McBride plays the central role in the ads as Dundee's long lost doofus son returning to the outback to save his dad.

In the Super Bowl ad Hemsworth takes McBride to see "37,000 miles of pristine beach, mate," and taste "some of the finest wines in the entire world".

As they sit at a Sydney harbourside restaurant it finally clicks with McBride he is in a tourism commercial and won't be the star of a Crocodile Dundee film.

"Yes, but listen," Hemsworth, trying to calm McBride, said. "You're the best Crocodile Dundee since Crocodile Dundee."

The camera then crosses to a disapproving Hogan sitting at the bar holding a schooner of beer.

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