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The Importance Of Photography

Good photographs can turn an average property into gold, especially if taken in a way that maximises light and space. However, a dodgy job can make an otherwise great home look like a dump; or at least extremely underwhelming. In this day and age, most people looking to buy a property do their initial research online, so the photos that you present to the world end up being their first impression.

Like good salespeople always say, it only takes a fraction of a second for a potential client to sum you up, process an impression and formulate a lasting opinion. That lasting opinion may well be to write you off completely, so when creating that first impression, you really have to get it right. The best way to do that is by hiring a professional, but if you insist on taking photos yourself, paying attention to a few important details can mean that your bang up job gets a bit more bang for your buck.

First, ensure the house is well lit to convey a positive mood. No one wants to buy into a bat cave or some kind of foreboding dungeon-style building. You can add wow factor by taking pictures in the evening with the house opened up and interior lights shining brightly.

Next, remember to include everything that is likely to appeal to buyers. A pretty facade or location shot is great, but most people are also quite particular about their bathrooms and kitchens…especially kitchens. If you leave these rooms out of the pictures, everyone will wonder why and many will assume the worst about the state they might be in.

Third, while it is great to cast your home in its best possible light, don’t go down the path of complete fiction. Speak the truth. Photoshopping your home to look unrealistically better than it is will provide a let-down at open inspections.

Finally, remove as much evidence of yourself as possible. Your clothes, food, pets or dirty dishes will stop people imagining themselves in your home. Clean, clear interiors that are free of clutter are your best bet for a top sale.


Tim McIntyre is the senior real estate reporter for the Daily Telegraph and News.com.au.
Over the past decade, he has attained widespread knowledge of Australia’s many unique property markets and is an authority on all things buying, selling and investing.
His commentary appears every Saturday in the Daily Telegraph Real Estate lift out, as well as online at news.com.au.


www.news.com.au/realestate

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