Barbie Honours Role Models On International Women's Day
To celebrate International Women’s Day, Barbie is honouring role models from around the world.
These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls.
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” said Lisa McKnight, Senior Vice President and General Manager, Barbie.
“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role
models to remind them that they can be anything.”
Barbie revealed six one-of-a-kind dolls inspiring girls to believe they can be anything by basing the range of dolls on careers that have never before been occupied by a woman in Australia.
The dolls showcase roles including the Chairman of the AFL, Commissioner of the Australian Federal Police, Governor of the Australian Reserve Bank, Head of ASIO, President of the Australian Olympic Committee and First Australian Woman on the Moon.
Never Before Barbie ambassador, and the first female editor of a metropolitan newspaper in Australia, Ita Buttrose, has drawn on her own experiences in a male dominated field to help inspire young girls across the country.
“All throughout my career, I’ve put pressure on myself to work and strive that little bit harder for positions that traditionally have been allocated to men – the challenge was shaking up the status quo and proving the need for female representation.”
“Without access to visible successful females, young girls can’t aspire to important senior leadership roles which is why this cause is so important to me. We need to start the conversation and help provide girls with tangible evidence to encourage more female firsts in a range of male-dominated industries that still exist in Australia.”
Barbie has introduced new dolls honoring heroines such as aviator Amelia Earhart, artist and activist Frida Kahlo, mathematics pioneer Katherine Johnson and US snowboarder Chloe Kim https://t.co/339i6lTMPI pic.twitter.com/pGBTgjjZvd— CNN (@CNN) March 7, 2018
The greater Barbie brand is honouring 14 modern day role models. Global honorees announced today include:
• Patty Jenkins, Filmmaker, USA – The first woman in history to helm a film with a budget in excess of 100 million dollars for WONDER WOMAN, which broke the record for Biggest Grossing Live-Action Film Directed by a Woman – domestic and worldwide
• Chloe Kim, Snowboarding Champion, USA – A first generation Asian-American snowboarding champion and the youngest woman to win a gold medal in snowboarding at the 2018 PyeongChang games at age 17.
• Bindi Irwin, Conservationist, Australia – International award-winning wildlife conservationist and celebrity who inherited her father’s passion for wildlife and is dedicated to inspiring the next generation to make a difference in the world
• Nicola Adams, Boxing Champion, UK – Two-time gold medalist who is Great Britain’s most successful female boxer of all time and is the only female boxer in the history of the sport to have held all four amateur titles
• Çağla Kubat, Windsurfer, Turkey – Champion windsurfer and member of the Fenerbahçe sailing and windsurfing team who founded her own windsurfing school for young surfers
• Hélène Darroze, World-renowned Chef, France – Inspirational fourth-generation French chef with three restaurants and two Michelin stars
• Hui Ruoqi, Volleyball Champion, China – Fifteenth Captain of the Chinese women’s national volleyball team who also won gold in the 2016 Rio de Janeiro games
• Leyla Piedayesh, Designer and Entrepreneur, Germany – Iranian immigrant and founder of fashion label lala Berlin that incorporates urban-cool and elegant-chic elements in its high-quality knitwear
• Lorena Ochoa, Professional Golfer, Mexico – Athlete, mother, entrepreneur and unbreakable promoter of golf in Mexico
• Martyna Wojciechowska, Journalist, Poland – TV presenter, magazine editor, author, director and the second Polish woman to conquer the Seven Summits
• Sara Gama, Soccer Player, Italy – Captain of Juventus and Italian national soccer team, member of the Federal Board and President of Commission for the development of women’s soccer
• Xiaotong Guan, Actress and Philanthropist, China – Ambassador for "World Life Day," a joint campaign by the United Nations Environment Program, International Fund for Animal Welfare and The Nature Conservancy, and known as the “Nation’s Daughter” in
• Yuan Yuan Tan, Prima Ballerina, China – Prima ballerina and principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet
• Vicky Martin Berrocal, Entrepreneur and Fashion Designer, Spain – Leads the creative direction of Victoria company with collections that include festive costumes, flamenco dresses, gowns, handbags and jewelry
With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls.— Barbie (@Barbie) March 6, 2018
Join us by sharing your role models using #MoreRoleModels. #IWD2018 pic.twitter.com/FnEuBsDh23