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  • New Australian Tourism Ad Controversy

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Wednesday, June 06, 2012


A new television advertisement for Australian Tourism has caused controversy with a scene shot on an SA beach accused of being misleading.

The scene in question, shot at Seal Bay on Kangaroo Island, shows a couple stumbling along a beach with a bottle of wine towards a rather thirsty looking seal (15 second mark of the video below).

According to The Australian newspaper, the beach can only be accessed in the company of a ranger due to the sensitivity of the local environment and the seal and sea-lion population (who incidentally are not allowed to consume alcohol as it makes them rowdy).



What do you think of the latest tourism advert?

Jodie, Mark and Snowy put their heads together and think they've come up with a better one:


How does the new ad compare with these classics from the past:

Paul Hogan was the face of Aussie tourism in the '80s:


Lara Bingle starred in this controversial campaign in the mid '00s:


Baz Luhrmann directed this rather epic 2009 ad:


Tourism Ad

I think the best tourism ad is:




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