A hipster who was upset at a mag for using a photo of him to imply all hipsters look the same has discovered that the picture was of a completely different hipster.

In February, MIT Technology Review published a research paper which, essentially, was about how hipsters can end up looking alike.

The article also included a stock image of a standard millennial dude wearing a flanno and a beanie.

A few days later, the MIT journal’s editor-in-chief, Gideon Lichfield, tweeted about what happened after publishing the paper…

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Lichfield went on to say that the image indeed had restrictions, such as if it was used “in connection with a subject that would be unflattering or unduly controversial to a reasonable person (for example, sexually transmitted diseases)”, you should make it clear that the person is a model.

And he’s right, it would’ve been easier just to swap out the pic, but the journal’s creative director said “over my dead body”

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