Starting your own business, and ensuring it’s longevity and success, is no easy feat.
It’s so easy to get bogged down by the little things, like ensuring daily operations are running smoothly, that you forget to look ahead at the bigger picture.
We teamed up with the masters of making hard work easy – Toyota WorkHorse Workforce – to find four lucky Aussies who needed a helping hand with their business.
After entering our competition*, four winners received advice from a small business expert of their choice and the chance to win their choice of a brand-new Toyota HiLux or HIAce from the Toyota Workhorse range, plus $10,000 cash, with a capped value of $50,000.
Life Coach Shandra Moran spoke with finalist Georgia, a baker from Melbourne’s South Yarra, about her top three tips for small businesses.
1. Know The Vision Of Your Business
Think about what success would look like for you, and how you visualise yourself as a business owner in the future.
Knowing whether your business is your personal brand, or whether it might be a separate entity that you will one day sell, is something you should define early on.
2. Have Clear Positioning For Your Brand
It’s so important to decide on your brand’s positioning.
What do you want your business to be known for?
Think about all the different details that you want to become synonymous with your brand, and how you will infuse them into every aspect of your business.
3. Make Time To Work On The Business
This is a crucial step for any business that wants to grow and succeed.
Have dedicated time to think about looking at your bigger picture, and how you will use that to inform the decisions you are making every day.