The popular US ice cream, Eskimo Pie, will be changing its name after allegedly facing years of controversy.
The vanilla and chocolate-coated ice cream has been around since the 1920s, but its name ‘Eskimo’ is considered an offensive term used to describe Inuit people.
The head of marketing for the brand’s parent company has agreed that the name is “derogatory” and subsequently requires a name change.
“We have been reviewing our Eskimo Pie business for some time and will be changing the brand name and marketing,” she told Rolling Stone.
“We are committed to being a part of the solution on racial equality, and recognise the term is derogatory. This move is part of a larger review to ensure our company and brands reflect our people values.”
These changes will come into play by the end of 2020, and the ice cream’s Inuit character in the marketing material will also be replaced.