Hundreds of people slept in Rundle Mall last night to be the first through the doors when make-up empire Sephora opened this morning.

By 9am this morning, the line stretched all the way down the mall and around to North Terrace.

It is the global cosmetics giant’s first store in Adelaide, and 20th in Australia.

There was special goodies for the first 500 through the door so that would have enticed some while others just seemed like they wanted to be part of celebrating the arrival of Sephora to Adelaide (before Perth got one by the way).

SA Tourism Commission even confirmed they had taken the chance to host some ‘beauty influencers’ from interstate for the occasion.

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But check out that line for the ‘non-influencers’ 😱…

 

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Sephora Opening in Adelaide #sephoraadelaide

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