It’s Soda’s big 50th birthday today, it’s a big deal, you know? You only turn 50 once.

The thing is, Soda made it very clear to Jodie that he didn’t want any sort of fuss made about his big day. Nothing at all, if it could be helped.

So Jodie simply organised four billboards around town to tell people that he is not fond of birthdays at all, and definitely not to call 8300 1023 to wish him a happy birthday.

And we implore you to absolutely refrain from heading over to the Mix 102.3 Facebook page to wish him a happy birthday…that would be ridiculous!

Happy birthday mate!

Hear how (un)happy Soda was when he found out his big surprise this morning, take a listen: