The Government’s new vaccination ad has hit our screens and not in a good way. The ‘fearmonger’ approach has turned people offside and seems to be deterring people rather than inspiring them to be vaccinated.
So Erin took things into her own hands and decided that she wanted to create something that would inspire people to get vaccinated. Something that gives others hope and a vision of a future that we all want.
Have a listen to Erin’s ad below and let us know if you think this is the style of campaign the Government should be using.