Woolworths have today announced they will be rising the price of milk.
From tomorrow, $1-a-litre milk will no longer exist in the store, with the price now being $1.10 per litre.
A two-litre bottle will now cost $2.20 and a three-litre bottle $3.30.
The move is only for Woolworths branded milk.
The supermarket brand has said the move is to help struggling farmers, who will receive ‘every cent’ of the price increase.
Woolworths Group CEO Brad Banducci said times remained tough for farmers: “This is affecting milk production and farm viability, which is devastating for farmers and the regional communities in which they live. It’s clear something needs to change and we want to play a constructive role in making this happen.
“We believe the long term sustainability of our dairy industry — and the regional communities they help support — is incredibly important for Australia.”
Mr Banducci said the price hike will help 450 farmers across Australia who
Woolworths acknowledged some customers would be dismayed by the price change.
“We’re acutely aware of the budgetary pressures facing many of our customers and have not taken this decision lightly,” Mr Banducci said.
“We believe it’s the right thing to do and a key step in shoring up fresh milk production in Australia. We’ll continue to work very hard to offer great value to our customers across their total shop.”