The University of South Australia made a comical error on one of their banner designs recently.

The branding that was put on the side of the university’s Adelaide building was supposed to read “Success will be of your own design.” Instead the S in success was accidently replaced with an A.

The photo was posted on the justadelaidethings Instagram account earlier this week, poking fun at the university in their caption saying, “Great Auccess!’

UniSA responded in jest back commenting, “Ahit Happens”.

So was this a marketing stunt or a genuine mistake?