Someone at Arnott’s really needs to take a good hard look at themselves after sending the internet into a tailspin over their latest ‘product’.

Arnott’s posted a picture of a cup of ‘Shapes Barbecue Ramen’ noodles on Tuesday, captioned with ‘A world of flavour in only 2 minutes’.

The #SorryNotARealProduct hashtag proves it’s just a cruel joke.

Or is it?

The cynic in me questions if this could be some actual product toe-dipping disguised as a brutal ‘just kidding’ bait-and-switch. Judging by the comments begging Arnott’s to stop jerkin’ around and churn them out immediately, could the noodles be a case of ‘build it and they will come’?

Whatever it is, how dare Arnott’s toy with us like this.

Want more? Listen to one of our favourite moments from The Ali Clarke Breakfast Show – Tune in weekdays from 6AM on Mix102.3!